Service
We made your brand asset with the right blend
Brand Audit
We thoroughly review and analyze your brand assets from both internal and external to develop a proper and comprehensive brand strategy for your brand.
INTERNAL FINDINGS
We require insights based on the deep knowledge, experience, as well as aspiration of the senior and middle management – they who have decision-making authority and will be in-charge for this project, through in-depth one-on-one interviews and/or FGD sessions.
EXTERNAL FINDINGS
We will gather people’s perception, opinion, and aspiration toward your brand through interview sessions. Respondents from external may cover your current customers, potential customers, business partner, etc.
INDUSTRY AND COMPETITIVE LANDSCAPE
We find industry and competitive landscape necessary in order to enrich our findings as well as to complete a full understanding of the market in which this brand will have to perform, the target market and any other factors that will ultimately influence the development of the brand.
BRAND TOUCH POINT AUDIT
We do a thorough touch point study coming from both direct and indirect channels using the 5 sensory branding methodology to gain understanding of the main touch points of the brand where all of the stakeholders would interact and engage with the brand.
BRAND COMMUNICATION AUDIT
We review and audit the current brand communication strategy, on how the brand interact with its stakeholder both internal and external – whether the brand is already consistent and inline with the current aspiration and positioning. Analysis would also be conducted and reviewed on how far the current communication could align with the new brand strategy.
BRAND ISSUE AND OPPORTUNITY
Identifying the issues of the brand by summarizing and pin-points the problem(s) coming from both internal and external elements. Compiled and re-align with Brand Universe methodology that will create new strategy and opportunities for the brand in the future.
We require insights based on the deep knowledge, experience, as well as aspiration of the senior and middle management – they who have decision-making authority and will be in-charge for this project, through in-depth one-on-one interviews and/or FGD sessions.
We will gather people’s perception, opinion, and aspiration toward your brand through interview sessions. Respondents from external may cover your current customers, potential customers, business partner, etc.
We find industry and competitive landscape necessary in order to enrich our findings as well as to complete a full understanding of the market in which this brand will have to perform, the target market and any other factors that will ultimately influence the development of the brand.
We do a thorough touch point study coming from both direct and indirect channels using the 5 sensory branding methodology to gain understanding of the main touch points of the brand where all of the stakeholders would interact and engage with the brand.
We review and audit the current brand communication strategy, on how the brand interact with its stakeholder both internal and external – whether the brand is already consistent and inline with the current aspiration and positioning. Analysis would also be conducted and reviewed on how far the current communication could align with the new brand strategy.
Identifying the issues of the brand by summarizing and pin-points the problem(s) coming from both internal and external elements. Compiled and re-align with Brand Universe methodology that will create new strategy and opportunities for the brand in the future.
Rigor & Strategic Thinking
We believe that to have a thorough brand strategy is the foundation and most crucial step that would drive the whole branding process. This phase has the power to give a strong foundation in the right direction on how your brand should present and communicate itself, internally and externally.
BRAND ESSENCE
Reason for being, what your brand stands for and where its directed moving forward.
BRAND POSITIONING
To define where the brand occupy a distinct position in the mind of the customer.
BRAND VALUES
Sets of core behaviors from internal stakeholder that resembles brand beliefs of the company.
BRAND PROMISE
The brand’s image or brand identity, expressed in terms of human characteristics which personify the brand message
BRAND PERSONALITY
The brand’s image or brand identity, expressed in terms of human characteristics which personify the brand message. (e.g., warmth, concern, caring, seriousness, imagination etc.)
BRAND NAMING
Brand name needs to excite the market, get the most attention, and generate interest by telling the right story to your stakeholders. Thus, we will study and recommend names that are distinctive, engaging, and memorable in just a few short syllables brand’s offering.
BRAND LINE / TAGLINE
Tagline serves to communicate what the brand stands for and/or what it respresents in a short, catchy, and memorable phrase. Depending on the objectives, it needs to describe and communicate with clarity, tells a stroy, and explain the brand’s offering.
BRAND ARCHITECTURE
A hierarchy system that organizes current and future product brand extension, within the same category or different category, making the brand consistent and always relevant to every needs. It will also gives a guideline on how to manage the product brand should be expanded/extended in the future.
BRAND TONE OF VOICE
To define the brand’s personality and express it through written words. In this phrase, brand tone of voice governs what and how to say the content correctly of every communication materials.
AUDIENCE SEGMENTATION
Defining the brand audience based on their characteristics, behavior, wants, and needs. With these, the size and potential market can be specified, along with the right positioning and the appeal that will be used to cover it. These could help your brand to recognize more ways to strengthen existing customer loyalty.
Reason for being, what your brand stands for and where its directed moving forward.
To define where the brand occupy a distinct position in the mind of the customer.
Sets of core behaviors from internal stakeholder that resembles brand beliefs of the company.
The brand’s image or brand identity, expressed in terms of human characteristics which personify the brand message
The brand’s image or brand identity, expressed in terms of human characteristics which personify the brand message. (e.g., warmth, concern, caring, seriousness, imagination etc.)
Brand name needs to excite the market, get the most attention, and generate interest by telling the right story to your stakeholders. Thus, we will study and recommend names that are distinctive, engaging, and memorable in just a few short syllables brand’s offering.
Tagline serves to communicate what the brand stands for and/or what it respresents in a short, catchy, and memorable phrase. Depending on the objectives, it needs to describe and communicate with clarity, tells a stroy, and explain the brand’s offering.
A hierarchy system that organizes current and future product brand extension, within the same category or different category, making the brand consistent and always relevant to every needs. It will also gives a guideline on how to manage the product brand should be expanded/extended in the future.
To define the brand’s personality and express it through written words. In this phrase, brand tone of voice governs what and how to say the content correctly of every communication materials.
Defining the brand audience based on their characteristics, behavior, wants, and needs. With these, the size and potential market can be specified, along with the right positioning and the appeal that will be used to cover it. These could help your brand to recognize more ways to strengthen existing customer loyalty.
Outstanding Creative Design
Develop the recommended direction of the Brandmark and all other visual identity of your brands based on the confirmed Brand Platform.
Brand Identity
We translate your brand strategy into visual manifestation in a form of strong visual identifier as a Logo with highlights on your uniqueness. Supported by graphic elements that help your brand to easily recognized during the communication process thus increasing people’s awareness while you build the emotional attachment.
Brand Visual Application
We develop a comprehensive visual system in a range of strategically defined applications to demonstrate how the brand should be xpressed across all key touch points. This is to ensure tha brand has a strong, appealing, consistent, therefore memorable look.
Packaging Design
Create a strategic packaging system, hierarchy, and visual direction of the product brand that is consistent throughout all products under the mother brand.
We translate your brand strategy into visual manifestation in a form of strong visual identifier as a Logo with highlights on your uniqueness. Supported by graphic elements that help your brand to easily recognized during the communication process thus increasing people’s awareness while you build the emotional attachment.
We develop a comprehensive visual system in a range of strategically defined applications to demonstrate how the brand should be xpressed across all key touch points. This is to ensure tha brand has a strong, appealing, consistent, therefore memorable look.
Create a strategic packaging system, hierarchy, and visual direction of the product brand that is consistent throughout all products under the mother brand.
Relevance Implementation
Here in DM ID, we believe that to create a strong and profitable brand, you need to communicate the right message to your audience, and in most cases, this is done by creating the right brand experience.
Brand Activation Guideline
A guideline which will be a basis on how the brand should interact with its internal and external stakeholders. This will include a guideline on internal and external activities to make sure the brand platform is well understood by its stakeholders.
Brand Environmental
Directions and guidelines that details how your brand intends to offer its products or services to consumers and influence their preception and behavior towards the brand.This might inlude; display guideline, retail location guideline, retailer guideline, customer experience, and retail activation guideline.
Brand Engagement
Brand engagement is needed to build and strengthen the brand ownership within the internal team, and to cascade down the brand strategy that has been created by the senior management level. We employ action-learning methodology which involves participants mentally and at times physically in challenges that can impact them emotionally.
A guideline which will be a basis on how the brand should interact with its internal and external stakeholders. This will include a guideline on internal and external activities to make sure the brand platform is well understood by its stakeholders.
Directions and guidelines that details how your brand intends to offer its products or services to consumers and influence their preception and behavior towards the brand.This might inlude; display guideline, retail location guideline, retailer guideline, customer experience, and retail activation guideline.
Brand engagement is needed to build and strengthen the brand ownership within the internal team, and to cascade down the brand strategy that has been created by the senior management level. We employ action-learning methodology which involves participants mentally and at times physically in challenges that can impact them emotionally.
Brand Guardianship
Brand Guardianship program is crucial to ensure that all strategy created in the previous phase are being consistently implemented in the future. This will establish your brand as a strong and memorable brand in the mind of consumers.
Brand Socialization
Brand socialization is needed to socialize the brand strategy and also the brand guideline that has been created by the senior management level to all internal employees.
Brand socialization is needed to socialize the brand strategy and also the brand guideline that has been created by the senior management level to all internal employees.