Prima Freshmart: Specialty Store Concept for a Convenient Way of Shopping

CLIENT

Prima Freshmart

Industry

FMCG & Retail

DESCRIPTION

Objectives

Prima Freshmart creating a new experience where customers are welcome to their specialty store concept that provide high quality fresh and frozen poultry products. At the same time we want to level-up the modern market and educate its customer to explore more ways to turns their product into healthy and creative dishes.

Challenge

People’s behaviour towards shopping for daily needs have shifted and the perception towards frozen food has been distorted caused by several misleading information. Given the situation modern market has its own challenge to promoting their brands and products, especially on how to engage with more customers.

Solution

Specialty Store is a concept that DM ID created to communicate the mastery side of Prima Freshmart in Poultry Goods. We help the client to develop a clear customer journey and experience inside the store and way to educate customers on how to process the frozen food to be a healthy / enticing dishes for the family – creating a relevant one-stop shopping solution.