Mind ID: A Synergy to Explore

CLIENT

Mind ID

Industry

State Owned

DESCRIPTION

Objectives

Create a super holding enterprise for mining industry that will oversee five mining companies in Indonesia ensuring company’s commitment that state-owned mining companies would benefit the people of Indonesia.

Challenge

Defining the role of this new identity / new umbrella and it’s correlation to each mature business unit, to create a more synergised way of communication without interfering the on going business and at the same time building a new corporate culture that connects the five companies that portrays the spirit to build Indonesia.

Solution

DM ID developed a clear Brand Strategy to cater the business needs, translating the noble purpose to be relevantly communicated to its audience and create an impactful Visual Identity for this new brand. We also created a clear brand architecture strategy that enables Mind ID as the endorser that shown visually on each holding member’s visual identity.