MAB: Contributing for the Development of the Next Indonesian Pride

CLIENT

Mobil Anak Bangsa

Industry

Enterprise

DESCRIPTION

Objectives

Nowadays, Indonesian are capable to build conventional transportation vehicles and even the electric-fueled ones. Thus, General (Ret.) Moeldoko initiated the Indonesian Electric Bus project under the name of PT Mobil Anak Bangsa or known as MAB. Its expected to answer the future needs of eco-friendly mass transportation modes and use of renewable fuels.

Challenge

To be positively accepted and get support from the Indonesian, MAB needs brand identity and personalities that able to reflect their values through a comprehensive brand strategy. All of this to positioned MAB as the nation’s pride and proofing the capability of Indonesians in automotive industry.

Solution

DM ID come up with a comprehensive brand strategy development which consists of brand platform, brand visual system, and also brand guideline. All compiled to communicate MAB’s personality and strengths as the bold, thoughtful, and innovative brand. The brandmark also created to accentuate their expertise and ability to deliver the best quality and sustainable products.