DM ID’s strategy helped to build the people recognition of our brand Corsa in, through the tagline “Ban Motor Tangguh”. We would like to engage more on future projects.
The word “Re-Branding” seldom associated with a product changing its logo or appearance and hoping that this will boost sales without analyzing why they re-brand. During the “Achilles Radial Re-Branding” project, our organization, PT Multistrada Arah Sarana Tbk, were taken by the DM ID team into a journey of finding the true identity of the Achilles Radial brand by peeling every layer of what the brand stands for. The “Tip of the Iceberg” for Achilles Radial rebrand is the new look, but this project goes deeper by unlocking the Spirits, the DNA and the Essence of the brand. The results is a clear strategic direction of what the brand represent, how we, as organization, need to act and project the brand, and finally a future potential outlook of the Achilles Radial brand for anyone who touches our product, whether it is our shareholder, our employee, our customers and our consumers.
Former Head Global Marketing & Business DevelopmentAchilles Radial
Our brand Achilles was constructed at the same time our company was reborn with a new name and new management. Since then, we have been awarded many time as the best performing Indonesian tire company. We have been growing 10th folds and became the fastest growing tire company in the world. The enormous progress represents the trust, loyalty and care our our customers which is established through our brand Achilles. Our new brandmark Achilles reflects the continuous improvement of our technology in producing best quality tires. We build our brand through trust, satisfaction, loyalty which in the end will produce brand evangelists. None of these can be established if we do not uphold our quality that communicates directly to the needs of our customer. For this purpose simply we need a platform to communicate and interact intimately with our customer. That platform is our brand, Achilles. We export our product to more than 75 countries all over the world. Our brand is penetrating the global market. It is an achievable task yet lies many competitors or giants ahead. Our new dynamic, focus, and strong presence are personified into the newly focused designed of Achilles by DM ID. Our friends at DM ID has been instrumental in deciphering our personalities into the new brandmark. The new brandmark of Achilles was globally accepted by our customer all over the world. It represents simply our cutting edge technology in producing tire to be a leader the global market.
A good experience and helpful rebranding exercise of Indosat Ooredoo. The strategy and visual recommendation was very effective and accepted well in the market, and through result survey we can tell that the rebranding program run smoothly. We would be happy to engage more on future project with DM ID
Dept. Company – Wide Brand Guardianship – Div.Comm & Brand GuardianshipIndosat Ooredo
DM ID opens up new prespective towards understanding the new meaning of brand and branding. I hope that in the near future, Indomaret is able to absorb the core of the brand essence, so that we can effectively implement it in our daily activities. Thanks and success for DM ID.
Promotion and Brand Development Senior ManagerIndomaret
It was a good experience went along with DM ID throughout the branding exercise, and we find it helpful that the strategy and visual recommendation translated into public recognition of Bali United’s logo.
Prior to our country transformation, few people want to come and experience our country. Only few people knew where and what to do in Myanmar. Some only knew about previous military government. When our nation decided to change and opens to the world, we feel we need a strong foundation that will establish as a strong and powerful Nation Brand. That is where DMID comes about. After a thoughtful consideration we decided to appoint DMID in creating a message, stories, and powerful identity that will reflect our pride and spirit of Myanmar People. And so they deliver, we launched our Nation Brand in World Economic Forum in Nay Pyi Taw and received positive acclamation. Where we can see the message covered in every international news channel, such as CNN, BBC, Channel News Asia, and so on. Throughout the year, I am satisfied and amazed with the delivery of DM ID in every touch points of our international campaign. Thus I feel, with their work given to us from creating the concept, designing the amazing identity, and consultations, they deserve the international recognition for their works.
Chief InternationalMyanmar Tourism Federation
In the process of totally changing our company and brand outlook, DM ID as a partner is really the perfect choice to professionally create our new brand story of PT HIN. The way they discover and communicate the true essence of our company is totally professional and very detail and creative. We are lucky to find such a great branding company like DM ID. We are now very confident in facing the future.
Former CEOPT Hotel Indonesia Natour
Spot on and intriquing nationalism essence, short words but impactful upon improving work spirit. A noble philosophy because BJTI PORT indeed is connecting the life of the nation in Port Service sector. Suitable essence to position BJTI PORT as a “pulse” company that plays an important role to the nation. BJTI PORT rebranding project has been wonderfully made by DM ID. Not only the logo, but also everything that has to do with visual systems (e.g logo, icon, etc) are made beautifully and conveying the BJTI PORT identity perfectly. Adopting dynamic philosophy font selection, thoughtful flexible color palette, including logo configuration to maintain our consistency in logo application throughout the entire material. Very good photography and brand applications direction, to ease the implementation. All in all in principal we are very satisfied by DM ID’s rebranding program.
President DirectorBJTI Port
DMID team’s professionalism is unquestionable; being extra creative, supportive and practical are all we need to achieve the giant leap. Keep it up!
Chief Executive OfficerQubicle