The word “Re-Branding” seldom associated with a product changing its logo or appearance and hoping that this will boost sales without analyzing why they re-brand. During the “Achilles Radial Re-Branding” project, our organization, PT Multistrada Arah Sarana Tbk, were taken by the DM ID team into a journey of finding the true identity of the Achilles Radial brand by peeling every layer of what the brand stands for. The “Tip of the Iceberg” for Achilles Radial rebrand is the new look, but this project goes deeper by unlocking the Spirits, the DNA and the Essence of the brand. The results is a clear strategic direction of what the brand represent, how we, as organization, need to act and project the brand, and finally a future potential outlook of the Achilles Radial brand for anyone who touches our product, whether it is our shareholder, our employee, our customers and our consumers.
Former Head Global Marketing & Business DevelopmentAchilles Radial
DMID team’s professionalism is unquestionable; being extra creative, supportive and practical are all we need to achieve the giant leap. Keep it up!
Chief Executive OfficerQubicle
The rebranding of BreadLife brings our company to a more modern and suitable even for younger market. We feel the whole brand ideas as well as the brand visualization is well presented, which can be seen from the fresh store ambience. As a Marketing Manager representing my department, we are now fully confident to talk to our target market about the new BreadLife
Former Marketing ManagerBreadLife
It was a good experience went along with DM ID throughout the branding exercise, and we find it helpful that the strategy and visual recommendation translated into public recognition of Bali United’s logo.
Our rebranding initiative, supported by passionate team of DM ID, has injected a new life to our new identity while still maintaining our core values to bring peace of mind to millions. DM ID team not only bring their expertise and experience on branding to our rebranding initiative but most importantly their passion on carrying the project enable us to enjoy the process in rejuvenating our core values into the new identity.
Chief Executive OfficerAsuransi Astra
In collaboration with DM ID regarding the BPJS Ketenagakerjaan rebranding program, besides being a great learning experience, their experts were entirely professional. The attitudes expressed by the team were both positive and specialized. I believe quality was forged from their knowledge, expertise and experience as gained from handling numerous brands both locally throughout Indonesia and abroad. Throughout this process of working together I certainly felt I had learnt a great deal
Chief of Internal Communication (Jan 2013 - Feb 2015)BPJS Ketenagakerjaan
Spot on and intriquing nationalism essence, short words but impactful upon improving work spirit. A noble philosophy because BJTI PORT indeed is connecting the life of the nation in Port Service sector. Suitable essence to position BJTI PORT as a “pulse” company that plays an important role to the nation. BJTI PORT rebranding project has been wonderfully made by DM ID. Not only the logo, but also everything that has to do with visual systems (e.g logo, icon, etc) are made beautifully and conveying the BJTI PORT identity perfectly. Adopting dynamic philosophy font selection, thoughtful flexible color palette, including logo configuration to maintain our consistency in logo application throughout the entire material. Very good photography and brand applications direction, to ease the implementation. All in all in principal we are very satisfied by DM ID’s rebranding program.
President DirectorBJTI Port
A person’s face is the perfect representation of their identity. As a result, a face is always well cared for and looked at for a long time, whether by others, or most often by our selves. A person must know their own face before they can hope others will know and love them. But does your company have a face? And does your company’s face reflect the personal identity of your company? DM ID is the expert in helping to create a company face, so a company in need of self-identification can find and know who it is. I am proud and amazed by their ability.
Former Minister for State-owned EnterprisesThe Republic of Indonesia
Our brand Achilles was constructed at the same time our company was reborn with a new name and new management. Since then, we have been awarded many time as the best performing Indonesian tire company. We have been growing 10th folds and became the fastest growing tire company in the world. The enormous progress represents the trust, loyalty and care our our customers which is established through our brand Achilles. Our new brandmark Achilles reflects the continuous improvement of our technology in producing best quality tires. We build our brand through trust, satisfaction, loyalty which in the end will produce brand evangelists. None of these can be established if we do not uphold our quality that communicates directly to the needs of our customer. For this purpose simply we need a platform to communicate and interact intimately with our customer. That platform is our brand, Achilles. We export our product to more than 75 countries all over the world. Our brand is penetrating the global market. It is an achievable task yet lies many competitors or giants ahead. Our new dynamic, focus, and strong presence are personified into the newly focused designed of Achilles by DM ID. Our friends at DM ID has been instrumental in deciphering our personalities into the new brandmark. The new brandmark of Achilles was globally accepted by our customer all over the world. It represents simply our cutting edge technology in producing tire to be a leader the global market.
DMID has done a great job in creatively designing our new logo. They were also a great strategic partner and providing valuable insight when crafting the vision, mission and motto of our company. Highly recommended!
President DirectorPT Kino Indonesia