Our brand Achilles was constructed at the same time our company was reborn with a new name and new management. Since then, we have been awarded many time as the best performing Indonesian tire company. We have been growing 10th folds and became the fastest growing tire company in the world. The enormous progress represents the trust, loyalty and care our our customers which is established through our brand Achilles. Our new brandmark Achilles reflects the continuous improvement of our technology in producing best quality tires. We build our brand through trust, satisfaction, loyalty which in the end will produce brand evangelists. None of these can be established if we do not uphold our quality that communicates directly to the needs of our customer. For this purpose simply we need a platform to communicate and interact intimately with our customer. That platform is our brand, Achilles. We export our product to more than 75 countries all over the world. Our brand is penetrating the global market. It is an achievable task yet lies many competitors or giants ahead. Our new dynamic, focus, and strong presence are personified into the newly focused designed of Achilles by DM ID. Our friends at DM ID has been instrumental in deciphering our personalities into the new brandmark. The new brandmark of Achilles was globally accepted by our customer all over the world. It represents simply our cutting edge technology in producing tire to be a leader the global market.
It was a good experience went along with DM ID throughout the branding exercise, and we find it helpful that the strategy and visual recommendation translated into public recognition of Bali United’s logo.
Our rebranding initiative, supported by passionate team of DM ID, has injected a new life to our new identity while still maintaining our core values to bring peace of mind to millions. DM ID team not only bring their expertise and experience on branding to our rebranding initiative but most importantly their passion on carrying the project enable us to enjoy the process in rejuvenating our core values into the new identity.
Chief Executive OfficerAsuransi Astra
DM ID opens up new prespective towards understanding the new meaning of brand and branding. I hope that in the near future, Indomaret is able to absorb the core of the brand essence, so that we can effectively implement it in our daily activities. Thanks and success for DM ID.
Promotion and Brand Development Senior ManagerIndomaret
Prior to our country transformation, few people want to come and experience our country. Only few people knew where and what to do in Myanmar. Some only knew about previous military government. When our nation decided to change and opens to the world, we feel we need a strong foundation that will establish as a strong and powerful Nation Brand. That is where DMID comes about. After a thoughtful consideration we decided to appoint DMID in creating a message, stories, and powerful identity that will reflect our pride and spirit of Myanmar People. And so they deliver, we launched our Nation Brand in World Economic Forum in Nay Pyi Taw and received positive acclamation. Where we can see the message covered in every international news channel, such as CNN, BBC, Channel News Asia, and so on. Throughout the year, I am satisfied and amazed with the delivery of DM ID in every touch points of our international campaign. Thus I feel, with their work given to us from creating the concept, designing the amazing identity, and consultations, they deserve the international recognition for their works.
Chief InternationalMyanmar Tourism Federation
The rebranding of BreadLife brings our company to a more modern and suitable even for younger market. We feel the whole brand ideas as well as the brand visualization is well presented, which can be seen from the fresh store ambience. As a Marketing Manager representing my department, we are now fully confident to talk to our target market about the new BreadLife
Former Marketing ManagerBreadLife
DMID has done a great job in creatively designing our new logo. They were also a great strategic partner and providing valuable insight when crafting the vision, mission and motto of our company. Highly recommended!
President DirectorPT Kino Indonesia
Our association with DM ID for our rebranding came as a blessing in disguise. With a scale of company like Bank Muamalat, we required a company that would set us apart from our competitors and DMID helped us achieve exactly that. We were amazed by their international standard professionalism and touched by their personal care and commitment to reposition our brand. No doubt that it is one of the fastest growing companies in Indonesia and deserves every bit of the international recognition it is receiving. Alhamdulillah, all the process that we’ve been through till today, we received a very positive feedback for this rebranding project not just from our internal stakeholders, but from the general public as well. It has been a pleasure working with DM ID and wish them with success in the future.
Former Corporate SecretaryBank Muamalat
A person’s face is the perfect representation of their identity. As a result, a face is always well cared for and looked at for a long time, whether by others, or most often by our selves. A person must know their own face before they can hope others will know and love them. But does your company have a face? And does your company’s face reflect the personal identity of your company? DM ID is the expert in helping to create a company face, so a company in need of self-identification can find and know who it is. I am proud and amazed by their ability.
Former Minister for State-owned EnterprisesThe Republic of Indonesia
The word “Re-Branding” seldom associated with a product changing its logo or appearance and hoping that this will boost sales without analyzing why they re-brand. During the “Achilles Radial Re-Branding” project, our organization, PT Multistrada Arah Sarana Tbk, were taken by the DM ID team into a journey of finding the true identity of the Achilles Radial brand by peeling every layer of what the brand stands for. The “Tip of the Iceberg” for Achilles Radial rebrand is the new look, but this project goes deeper by unlocking the Spirits, the DNA and the Essence of the brand. The results is a clear strategic direction of what the brand represent, how we, as organization, need to act and project the brand, and finally a future potential outlook of the Achilles Radial brand for anyone who touches our product, whether it is our shareholder, our employee, our customers and our consumers.
Former Head Global Marketing & Business DevelopmentAchilles Radial