Our brand Achilles was constructed at the same time our company was reborn with a new name and new management. Since then, we have been awarded many time as the best performing Indonesian tire company. We have been growing 10th folds and became the fastest growing tire company in the world. The enormous progress represents the trust, loyalty and care our our customers which is established through our brand Achilles. Our new brandmark Achilles reflects the continuous improvement of our technology in producing best quality tires. We build our brand through trust, satisfaction, loyalty which in the end will produce brand evangelists. None of these can be established if we do not uphold our quality that communicates directly to the needs of our customer. For this purpose simply we need a platform to communicate and interact intimately with our customer. That platform is our brand, Achilles. We export our product to more than 75 countries all over the world. Our brand is penetrating the global market. It is an achievable task yet lies many competitors or giants ahead. Our new dynamic, focus, and strong presence are personified into the newly focused designed of Achilles by DM ID. Our friends at DM ID has been instrumental in deciphering our personalities into the new brandmark. The new brandmark of Achilles was globally accepted by our customer all over the world. It represents simply our cutting edge technology in producing tire to be a leader the global market.
Spot on and intriquing nationalism essence, short words but impactful upon improving work spirit. A noble philosophy because BJTI PORT indeed is connecting the life of the nation in Port Service sector. Suitable essence to position BJTI PORT as a “pulse” company that plays an important role to the nation. BJTI PORT rebranding project has been wonderfully made by DM ID. Not only the logo, but also everything that has to do with visual systems (e.g logo, icon, etc) are made beautifully and conveying the BJTI PORT identity perfectly. Adopting dynamic philosophy font selection, thoughtful flexible color palette, including logo configuration to maintain our consistency in logo application throughout the entire material. Very good photography and brand applications direction, to ease the implementation. All in all in principal we are very satisfied by DM ID’s rebranding program.
President DirectorBJTI Port
DMID team’s professionalism is unquestionable; being extra creative, supportive and practical are all we need to achieve the giant leap. Keep it up!
Chief Executive OfficerQubicle
In collaboration with DM ID regarding the BPJS Ketenagakerjaan rebranding program, besides being a great learning experience, their experts were entirely professional. The attitudes expressed by the team were both positive and specialized. I believe quality was forged from their knowledge, expertise and experience as gained from handling numerous brands both locally throughout Indonesia and abroad. Throughout this process of working together I certainly felt I had learnt a great deal
Chief of Internal Communication (Jan 2013 - Feb 2015)BPJS Ketenagakerjaan
Prior to our country transformation, few people want to come and experience our country. Only few people knew where and what to do in Myanmar. Some only knew about previous military government. When our nation decided to change and opens to the world, we feel we need a strong foundation that will establish as a strong and powerful Nation Brand. That is where DMID comes about. After a thoughtful consideration we decided to appoint DMID in creating a message, stories, and powerful identity that will reflect our pride and spirit of Myanmar People. And so they deliver, we launched our Nation Brand in World Economic Forum in Nay Pyi Taw and received positive acclamation. Where we can see the message covered in every international news channel, such as CNN, BBC, Channel News Asia, and so on. Throughout the year, I am satisfied and amazed with the delivery of DM ID in every touch points of our international campaign. Thus I feel, with their work given to us from creating the concept, designing the amazing identity, and consultations, they deserve the international recognition for their works.
Chief InternationalMyanmar Tourism Federation
Our rebranding initiative, supported by passionate team of DM ID, has injected a new life to our new identity while still maintaining our core values to bring peace of mind to millions. DM ID team not only bring their expertise and experience on branding to our rebranding initiative but most importantly their passion on carrying the project enable us to enjoy the process in rejuvenating our core values into the new identity.
Chief Executive OfficerAsuransi Astra
DMID has done a great job in creatively designing our new logo. They were also a great strategic partner and providing valuable insight when crafting the vision, mission and motto of our company. Highly recommended!
President DirectorPT Kino Indonesia
It was a good experience went along with DM ID throughout the branding exercise, and we find it helpful that the strategy and visual recommendation translated into public recognition of Bali United’s logo.
In the process of totally changing our company and brand outlook, DM ID as a partner is really the perfect choice to professionally create our new brand story of PT HIN. The way they discover and communicate the true essence of our company is totally professional and very detail and creative. We are lucky to find such a great branding company like DM ID. We are now very confident in facing the future.
Former CEOPT Hotel Indonesia Natour
A person’s face is the perfect representation of their identity. As a result, a face is always well cared for and looked at for a long time, whether by others, or most often by our selves. A person must know their own face before they can hope others will know and love them. But does your company have a face? And does your company’s face reflect the personal identity of your company? DM ID is the expert in helping to create a company face, so a company in need of self-identification can find and know who it is. I am proud and amazed by their ability.
Former Minister for State-owned EnterprisesThe Republic of Indonesia